The 360 NIL GroupThe NCAA v. Alston Supreme Court decision in 2021 opened the door to Name, Image, and Likeness (NIL), but the recent court-approved House v. NCAA settlement has officially kicked it off the hinges. In Alston, the Court unanimously ruled that the NCAA’s restrictions on education-related benefits for student-athletes violated antitrust law, affirming that the NCAA is not above legal scrutiny.
That decision laid the legal groundwork for the NCAA’s interim NIL policy and opened the door for student-athletes to begin monetizing their personal brand. Now, with the House settlement creating a $2.8 billion payout fund and mandating direct revenue sharing—more than $20.5 million per school can now be awarded directly to student-athletes—the relationship between athletes and institutions is being fundamentally redefined.
This moment marks a seismic shift, bringing both historic opportunities and urgent challenges for higher education institutions, athletic departments, student-athletes, and their families. Staying ahead of the fundraising resource imperative is now mission-critical—institutions must identify and activate new streams of support to remain competitive. Just as vital is keeping pace with legal precedents, developing thoughtful compliance strategies, and embracing mission-aligned partnerships that reflect institutional values and athlete needs.
At the 360 NIL Group, we help institutions and athlete-supporting collectives chart a clear path forward. From fundraising and strategic advising to compliance and education, our team is uniquely positioned to ensure that you not only keep pace—but lead—in this new era of NIL and athlete compensation.
It’s not the best players that win. It’s the players with the best team that win!
Our team brings decades of experience across athletics, law, education, marketing, branding, and fundraising.
We don’t offer one-size-fits-all solutions. We tailor our services to the unique needs of each institution, collective, and client.
We’re deeply committed to ethical, equitable, and sustainable success for student-athletes and institutions alike.
Through our services and the 360 NIL Blog, we ensure clients stay ahead in a constantly evolving space.
The mission of the 360 NIL Group is to empower colleges, universities, and student-athletes to thrive in the evolving Name, Image, and Likeness (NIL) landscape by offering holistic, mission-aligned solutions that prioritize financial education, equity, and long-term success.
We are committed to supporting institutions that value the full development of their scholar-athletes—on and off the field—through financial empowerment, sustainable fundraising, compliance guidance, wellness education, and personalized branding opportunities.
Grounded in integrity, innovation, and impact, 360 NIL helps ensure that student-athletes, especially at mission-driven and under-resourced institutions, are equipped to maximize their potential and shape a future of opportunity.
At The 360 NIL Group, we are deeply committed to supporting mission-driven institutions — colleges and universities that believe in developing the whole student and view athletics as an integral part of a larger educational, ethical, and community-focused mission.
We understand the critical role these institutions play in shaping the student-athelete experience. Our services are designed to align NIL strategies with each client’s core values, ensuring that success on and off the field reflects and enhances the institution’s broader mission.
“The NIL 360 Group empowers higher education institutions, collectives, collegiate student-athletes, and families to successfully navigate the complex NIL landscape. Our expert team draws on decades of collective experience in law, philanthropy, marketing, finance, wellness, and higher education, and provides strategic guidance that transforms NIL opportunities into sustained success for pathways for colleges and universities, student-athletes, and families.”
– Dr. Gregory J. Vincent, CEO and 360 NIL Group Co-founder
“At the 360 NIL Group, we understand what makes mission-driven institutions truly special — a steadfast commitment to nurturing the whole student: Not just athletes, not just scholars, but young leaders destined to make an impact far beyond the playing field.”
– Ludwig P. Gaines, Esq., 360 NIL Group Co-founder & President
In addition to our consulting and education services, we proudly offer the 360 NIL Blog — a popular, cutting-edge online resource delivering fresh insights, best practices, and thought leadership on the evolving world of NIL.
The NIL Blog features:
It’s a must-read for athletic directors, coaches, compliance officers, collectives, student-athletes, donors, parents, and anyone passionate about the future of college athletics.
By Dr. Gregory J. Vincent & Ludwig P. Gaines, J.D. Name, Image, and Likeness has officially entered its “new normal.” What started in 2021 as a wild, experimental marketplace is now a multi-billion-dollar ecosystem stretching from Power 4 football to local high school gyms. In 2025, two big...
-Ludwig P. Gaines, President & Co-Founder, 360 NIL Group, Chief Philanthropic Officer, Vincent Strategies Introduction: Back to School, Back to Change As campuses reopen and student-athletes return to classrooms, practices, and competition, the rules of the game are once again shifting. The...
By Ludwig P. Gaines, Co-Founder and President, 360 NIL Group — The summer of 2025 has brought an extraordinary wave of change to college athletics. For decades, the notion that student-athletes could receive direct compensation from their institutions was unthinkable. Today, it is not only...
Ludwig Gaines and I are pleased that our alma mater, Hobart and William Smith Colleges, has highlighted our commitment to empowering institutions like Howard University’s Mecca Society through the 360 NIL Group. Our work with the Mecca Society demonstrates how strategic NIL guidance can help...
Washington, D.C. – June 2025 — Howard University’s Mecca Society and the 360 NIL Group are proud to announce a new strategic partnership designed to elevate NIL (Name, Image, and Likeness) opportunities for Howard’s scholar-athletes. This collaboration comes at a pivotal moment in college...
This Case Could Break College Sports Wide Open – House v. NCAA and the Future of Revenue Sharing – Ludwig P. Gaines, J.D., President, The 360 NIL Group LLC. The world of college athletics is once again at a major crossroads. On the heels of the NIL (Name, Image, and Likeness)...
At The 360 NIL Group, we’re here to help guide your business to success. Whether you’re looking to explore new growth opportunities or navigate complex challenges, our team is ready to provide the insights and expertise you need. Reach out to us today, and let’s discuss how we can work together to achieve your goals.
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